In this lesson we will learn how advertisers use ROI and RoAS when measuring returns, how to use them in practice and the difference between the two.
Horror vs Terror: different ways to scare
In this article we will be discovering the difference of horror vs terror through the definition that writers have been giving to both over time.
Advertising 101 for Writers: [B1] Prices and Rates
First lesson of “Advertising 101 for writers”. In this lesson we will discuss basic definitions of expense metrics (Prices) and performance metrics (Rates).
Advertising 101 for Writers: Introduction
Introduction to the series of articles “Advertising 101 for Writers”. A course in multiple lessons on the basis of online advertising for writers.
The books I am reading to improve my writing
A brief list of the books I added to my library that I believe are being (or will be) influential to my writing. Each described by what I found or what I believe I will find inside them.
Sentry: a godlike character the right way
In this post I use Marvel’s character “The Sentry” ad an example of how to write a story where the protagonist is an all powerful character.
Writing Goals for December 2017
The set of my goals for 2017 – writing goals and more. Am I going to complete my first draft? How? More on this in the content.
4 marketing tools to schedule and boost your content
Four of my favourite tools I use to schedule all my content on social media and to make sure it always reaches my target audience.
The right thing – NaNoWriMo Short Story
“The right thing” is the fourth and final story of this sequence. The story of Mr. Morris and the love for his wife and newborn son.
Dark Souls and interactive storytelling
My review of Dark Souls and its peculiar way of narrating stories. Come to read about what I consider the best implementation of an interactive narrative.