In this lesson we will learn how advertisers use ROI and RoAS when measuring returns, how to use them in practice and the difference between the two.
In this article we will be discovering the difference of horror vs terror through the definition that writers have been giving to both over time.
First lesson of “Advertising 101 for writers”. In this lesson we will discuss basic definitions of expense metrics (Prices) and performance metrics (Rates).
Introduction to the series of articles “Advertising 101 for Writers”. A course in multiple lessons on the basis of online advertising for writers.
A brief list of the books I added to my library that I believe are being (or will be) influential to my writing. Each described by what I found or what I believe I will find inside them.
In this post I use Marvel’s character “The Sentry” ad an example of how to write a story where the protagonist is an all powerful character.
The set of my goals for 2017 – writing goals and more. Am I going to complete my first draft? How? More on this in the content.
Four of my favourite tools I use to schedule all my content on social media and to make sure it always reaches my target audience.
“The right thing” is the fourth and final story of this sequence. The story of Mr. Morris and the love for his wife and newborn son.
My review of Dark Souls and its peculiar way of narrating stories. Come to read about what I consider the best implementation of an interactive narrative.